Presenter: Rachel Hammond, Donor Research Coordinator, Moody Bible Institute of Chicago
Genealogy is more than a personal hobby—it’s a powerful tool for prospect research.
Join us for an insightful session that explores how family history can reveal valuable relationship insights, hidden philanthropic patterns, and strategic opportunities for donor engagement.
In this session, you'll learn:
- How genealogy can enhance donor identification and relationship mapping
- When genealogical research is most effective in the fundraising cycle
- Who should conduct this research and how it intersects with prospect research
- What data—like intergenerational giving and legacy affiliations—can inform strategy
- Which tools and resources help uncover and map family connections
Whether you’re new to genealogy or deepening your expertise, this session offers actionable strategies to turn family genealogy into fundraising intelligence.
We hope to see you there!
