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  • Apra MD Webinar: The Role of Psychology

Apra MD Webinar: The Role of Psychology

  • 15 Sep 2021
  • 12:30 PM - 1:30 PM
  • Zoom

The Role of Psychology in Prospect Research & Strategy

Cognitive biases and other common behavioral traits influence how we perceive information and make decisions. Understanding these concepts can influence how a researcher will interpret, prioritize, and communicate information about prospects and can influence prospect strategy. Darren Cooper, Director of Prospect Research at the Mayo Clinic, will introduce a few of these concepts and provide examples of how they are related to research and strategy formulation.

When: September 15th at 1:30 pm EST (12:30 pm CDT) 

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